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It’s about maximizing your return on investment (ROI) on every single effort.",{"__typename":79,"name":80,"clientId":81,"parentClientId":58,"anchor":58,"attributes":82},"CoreHeading","core\u002Fheading","6a05fc281dbaf",{"__typename":83,"textAlign":58,"level":84,"align":58,"anchor":58,"content":85},"CoreHeadingAttributes",2,"Pillar 1: Fortify Your Foundation With Customer Retention Strategies",{"__typename":55,"name":56,"clientId":87,"parentClientId":58,"attributes":88},"6a05fc281dbb1",{"__typename":60,"align":58,"backgroundColor":58,"content":89,"fontSize":58,"textColor":58},"The most cost-effective marketing you can do is to focus on the customers you already have. The debate over customer acquisition cost vs. retention cost was put to rest long ago. It’s easier to keep a friend than make a new one. (Speaking of which, call your friends more. They miss you.) 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