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A sitemap is the information architecture of your website. It reveals all the site’s pages and how they are organized relative to one another. You should be able to look at a sitemap document and figure out how many clicks it takes to get from the homepage to any given interior page. ",{"__typename":55,"name":56,"clientId":63,"parentClientId":58,"attributes":64},"6a05fbdfaf0e2",{"__typename":60,"align":58,"backgroundColor":58,"content":65,"fontSize":58,"textColor":58},"When Mad Genius builds websites, figuring out the sitemap happens early in the process and, in most cases isn’t a particularly dense document. Many sites don’t require tons of interior pages or navigation items, and so the importance of this step can sometimes be overlooked. The way your content is organized affects everything from crawlability to clarity. 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